Google is at the forefront of the online decision making phenomenon and has a new initiative called The Zero Moment of Truth or (ZMOT). Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist.
Does your local business need more customers? If course it does, whose doesn’t. How would you like your business’ online ad to appear whenever an Android phone or tablet user searches for your local industry using the Yelp mobile app?
Facebook this week took a shot at Google+ by introducing “Facebook for Business,” a step-by-step guideline and tips page for small businesses that use Facebook. This no doubt is in answer to Google+ dropping business users, a temporary situation according to Google.
Looking to increase your search engine relevancy by just tweaking your web site content? Then you are MIA in the online marketing game!